Most businesses never expect to face trademark problems until they are told to stop using their own name.  By then, the website is live, marketing campaigns are running, and customers already recognise your brand. Changing branding is no longer a simple decision and becomes a costly disruption.  Timing is one…

A recent case involving a Singaporean entrepreneur shows how this can happen in practice, where she faced opposition from the entertainment giant in a trademark dispute. Here’s what happened and what to expect if you find yourself in this situation. Businesses often look for phrases that are catchy, memorable, and…

Not everything can be trademarked and mistakes here could cost your brand.. Many businesses assume that logos or brand names are automatically eligible for trademark registration. Although Singapore allows a wide range of signs to be trademarked, they have to meet specific eligibility requirements. Failing to understand these requirements can…